In an increasingly data-driven world, organizations across industries are recognizing the immense value hidden within their data assets and exploring new ways to monetize them. From creating new service offerings to developing entirely new business models, companies are leveraging data to enhance customer experiences and drive revenue growth.
This trend is particularly evident in the healthcare sector, where data monetization is gaining traction due to the vast amounts of patient and operational data being generated. With the global healthcare data monetization market projected to reach USD 5.27 billion by 2034, healthcare providers are increasingly utilizing analytics to improve patient care, streamline operations and generate new revenue streams.
Government initiatives like the European Health Data Space (EHDS) are also accelerating this shift by fostering secure data sharing and innovation. The demand for AI-powered analytics, predictive insights, and regulatory-compliant data exchanges is growing, making data monetization a critical differentiator in the healthcare sector.
Data Analytics Transforming Business Operations
The integration of data and analytics is revolutionizing traditional business functions. According to a McKinsey report, nearly half of companies report significant changes in their sales and marketing strategies due to data insights, while more than a third see substantial impacts in research and development (R&D).
Beyond healthcare, data-driven transformations are reshaping industries, including:
Supply Chain Management: Companies use real-time data analytics to improve inventory planning and demand forecasting.
Capital-Asset Utilization: Businesses leverage predictive maintenance to optimize resource allocation.
Workforce Optimization: AI-driven insights help organizations improve employee productivity and engagement.
A key driver of change is the rise of new data-centric entrants that disrupt traditional business models. A survey by MIT Sloan found that 70% of executives acknowledge that data and analytics have reshaped their competitive landscape, with 50% identifying the emergence of innovative, data-driven enterprises as a critical shift. As organizations continue their digital transformation, many are realizing that data is not just a tool for efficiency but a valuable asset that can drive new revenue streams. This brings us to the growing importance of data monetization.
Also Read: Monetizing Healthcare Data
The Rising Importance of Data Monetization
Organizations are increasingly recognizing the value of their data beyond traditional business operations. Many companies are implementing data monetization strategies such as:
Enhancing Internal Efficiencies: Real-time analytics optimize workflows, reduce waste and improve decision-making.
Adding New Services: Businesses introduce data-driven offerings to enhance customer value and engagement.
Developing New Business Models: Companies shift to Data-as-a-Service (DaaS) models, providing high-quality data to third-party organizations.
Direct Data Commercialization: Some organizations monetize anonymized data insights by selling them to researchers, insurers and pharmaceutical firms.
Across industries, high-tech firms, media and telecom companies, and consumer retail businesses are undergoing significant transformations due to data and analytics. In healthcare, these advancements are particularly critical as data-driven innovation reshapes patient care, research methodologies and overall industry dynamics.
Healthcare Data Monetization: A Market on the Rise
The global healthcare data monetization market is experiencing rapid expansion, driven by factors such as:
- Increased Adoption of Electronic Health Records (EHRs): Over 90% of insurers actively use EHRs, a 38% increase since 2020, according to a Munich Re Group survey.
- Government Initiatives: The European Commission’s EHDS framework streamlines health data access for patients, researchers, and regulators.
- AI & External Data Utilization: Healthcare providers integrate external data sources to enhance diagnostics, treatment plans, and research initiatives.
- The healthcare data monetization market was valued at USD 109.9 million in 2023 and is projected to reach USD 5.27 billion by 2034, a staggering growth fuelled by digital transformation.
Global Trends in Healthcare Data Monetization
India’s healthcare data monetization market is projected to grow at a CAGR of 15.8%, reaching USD 16.0 million by 2030. Software solutions are the primary revenue driver, with increasing investments in AI-driven health analytics.
The U.S. healthcare data monetization market was valued at USD 325.6 million in 2023, reflecting a steady increase from USD 280.2 million in 2022. With ongoing investments in AI-based diagnostic tools and health data infrastructure, the U.S. continues to lead global advancements.
The UK government plans to invest 2 billion euros in digital healthcare, focusing on predictive, preventative, and patient-centered medicine. Private investments contribute 1.5 billion euros, indicating strong industry confidence.
Japan is expected to witness the fastest growth in healthcare data monetization within the Asia-Pacific region. Comprehensive real-world healthcare databases provide a strong foundation for data-driven research and innovation.
How SCIKIQ Empowers Healthcare Data Monetization
SCIKIQ’s Data Product Factory is revolutionizing healthcare data monetization by providing a structured and seamless approach to creating, managing and commercializing data products. The platform simplifies complex data workflows, enabling healthcare providers to unlock the true value of their data assets efficiently.
Through automated data classification, SCIKIQ categorizes healthcare data into relevant groups, allowing users to select from pre-configured data products or customize their own. Its AI-driven capabilities enhance health insights with real-time monitoring through ECG devices, health cameras, and fall detection systems. Additionally, SCIKIQ’s Health Insurance Optimizer automates risk assessments and premium calculations, streamlining insurance workflows.
To enhance transparency and efficiency, the platform incorporates automated metering and billing, supporting usage-based pricing while providing real-time service status monitoring to improve user experience and build trust.
The healthcare industry is undergoing a profound transformation, with data emerging as a core driver of innovation and growth. Organizations that harness the power of analytics and AI to monetize their data will gain a competitive advantage while contributing to a more efficient, patient-centric healthcare ecosystem.
With SCIKIQ’s Data Product Factory, healthcare providers can seamlessly navigate data complexities, generate real-time insights, and unlock new revenue streams, paving the way for a smarter, data-driven future. As the industry evolves, organizations must embrace cutting-edge data monetization solutions to stay ahead. With robust AI capabilities, scalable cloud solutions, and seamless integration frameworks, SCIKIQ empowers the healthcare sector to unlock new possibilities and redefine the future of digital health.
Experience SCIKIQ’s AI-powered Data Product Factory in Action
At MWC Barcelona 2025, SCIKIQ is set to redefine the landscape of AI-driven data monetization by showcasing groundbreaking solutions designed to help telecom companies and enterprises unlock the full potential of their data. In partnership with AWS, Jio Platforms Limited (JPL), and Beyond Now, we are pioneering innovative data strategies that empower businesses to harness AI, automation, and cloud technologies to create new revenue streams and drive transformation.
We invite you to AWS Village, Booth #CC1.5, D3, where you’ll witness first-hand how enterprise data can be effortlessly transformed into AI-powered products ready for market deployment. Our Data Product Factory is designed to bridge the gap between raw data and intelligent insights, enabling companies to seamlessly monetize their information assets using cutting-edge plug-and-play AI APIs.
References
Monitization/ey-how-monetizing-supply-chain-data-can-drive-new-revenue-streams.pdf
Monitization/Fueling-growth-through-data-monetization.pdf
https://www.gminsights.com/industry-analysis/healthcare-data-monetization-market
https://www.grandviewresearch.com/industry-analysis/digital-health-market
https://www.grandviewresearch.com/industry-analysis/artificial-intelligence-ai-market
Further read:
https://scikiq.com
https://scikiq.com/supply-chain
https://scikiq.com/marketing-use-cases
https://scikiq.com/retail
https://scikiq.com/healthcare-analytics
https://scikiq.com/banking-and-finance
https://scikiq.com/telecom
